The Camel brand of cigarettes is famous throughout the world. Who can forget their famous advertisement campaigns that came with the teaser line ‘the camels are coming’. The Camel brand is in fact known for its innovative promotional campaigns, which is evident right till the great thought that goes into the packaging of the Camel brand of cigarettes.
The Camel brand of cigarettes was originally introduced by R.J.Reynolds Tobacco, an American company. The brand is famous for its cigarettes which offer a blend of Virginia and Turkish tobacco. The brand has always been famous for its mild taste which has been the hallmark of Camel cigarettes since the time of its inception in 1913. The company is known for its unique promotional strategies. One of them was to use a circus camel named ‘Old Joe’. This camel was driven through towns and used for the distribution of free cigarettes. The camel was in fact later on used as a model on the brand’s package.
The catch-phrase ‘I’d walk a mile for a Camel’ was in fact used for decades together and continues to be one of the most popular slogans that was ever coined in advertising any product, anywhere in the world. It was only in 1997 that the Joe Camel campaign was retired by the company and replaced by much more trendier advertisements aimed at young people. The company, which is renowned for its mild tasting cigarettes, also launches several new flavors from time to time. In 2005 the company launched new and lighter versions of Turkish Royal and Gold varieties, which was an instant hit in the international markets. The specialty of this version is that the often the text on the cigarette paper is still visible even on the ashes.