Kent cigarettes were introduced in the year 1952 and is one of the most popular brands of premium quality cigarettes that are available. The brand was introduced during the era in which filtered cigarettes were rising in their popularity. The brand grew over a period of time reaching a sale of one billion units each year in 1992. P.Lorillard Company which is located in Ettelbruck manufactures Kent cigarettes. The current owner of the brand is British American Tobacco. The Kent brand of cigarettes enjoys great popularity in many countries. Russia is one country where their popularity has been on the increase in recent times. In fact research statistics indicate that every fourth premium branded cigarette that is sold anywhere in the world is a Kent cigarette. Such is the popularity of this brand of cigarettes. One of the most distinguishing features of any promotional advertising featuring Kent cigarettes is their emphasis on an advanced filtering system. Most of the advertising campaigns of Kent cigarettes highlight this important feature. This feature is also responsible for the mild taste of these cigarettes which are positioned as being easy to smoke. They are targeted at an audience that prefers premium branded cigarettes of the highest quality and offering a mild taste. Smokers of all age groups who prefer a mild taste along with a smoother smoking experience are known to prefer Kent cigarettes.
The famous advertising campaign with the punch line of ‘to a smoker, it’s a Kent’ is still remembered by a lot of people. The campaign which was a hit during the mid 1960s saw Kent cigarettes become a household name.