Lucky Strike is a famous brand of cigarettes which was originally introduced by R.A.Patterson who hailed from Virginia. The brand was introduced way back in 1871 and was later on acquired by the American Tobacco Company in 1905. During its early years it gave very stiff competition to other leading brands including Camel cigarettes.
The early years of the brand saw it introduce a unique manufacturing method in which the tobacco was not sun-dried, which was the case with other brands and instead toasted. This gave these cigarettes a distinctive flavor which caught the fancy of smokers. This was the time when the famous message of the brand ‘Lucky Strike means fine tobacco’, was first introduced on the package of these cigarettes. The brand has always been famous for its promotional advertising campaigns. The 1960s commercial of the brand which featured the catchy slogan ‘ Lucky Strike separates the men from the boys… but not from the girls’ is still remembered as one of the most popular advertising jingles of that time.
The brand also began to sponsor a weekly radio show called ‘Your Hit Parade’ in 1935. During the early days of the brand it was characterized by the dark green pack. This was eventually changed to white later on in 1942. Lucky Strike introduced filtered styles in 1996 and they eventually have become very popular with the younger generation of smokers, looking for quality tobacco products at affordable prices. This filtered version of the brand is made up of Turkish tobacco. Light filtered and Full Flavored versions of the brand are also popular in several parts of the world. The brand continues to find favor with millions of people all over the world.