Marlboro is among the most famous cigarette brands that you can find anywhere in the world. The brand is famous for its magazine advertisements featuring the famous ‘Marlboro Man’. Phillip Morris, which is a London based cigarette manufacturer created a subsidiary in New York in 1902, to sell these cigarettes. Initially they were targeted at women with the famous slogan ‘Mild as May’.
Marlboro launched filtered versions in 1955. It was during the 1960s that the ‘Marlboro Men’ began to appear in their advertising campaigns and the brand began to gain universal acceptance. The brand quickly gained a huge market share and then grew phenomenally on the sheer strength of its quality and the advertising campaign. It soon became the brand for the youth.
The brand is actually named after the Great Marlborough Street, which is in London. Although this is the case the largest production facility for Marlboro cigarettes is found in Richmond, Virginia.
Right from the time of its famous advertising campaigns featuring the Marlboro Men, other advertising campaigns of the brand have been usually represented by rugged cowboys, American western themes and the visuals dominated by reddish colors. One can even find Marlboro cigarette packs coming with ‘Marlboro Miles ‘these days. These miles can be actually redeemed for a variety of other merchandise, which includes things ranging from camping gear to cooking implements and lighters. The brand also sponsors several other events related to motor sports and also adventure sports. In fact the brand has become synonymous with many leading Formula 1 racing championships.