Mild Seven cigarettes are produced by the world’s third largest tobacco company, Japan Tobacco. The brand is the second largest selling in the whole world. This premium brand is very popular in many parts of the world with smokers who prefer quality premium cigarettes. The brand was originally created as another variant of the popular ‘Seven Stars’ brand which was hugely popular once. The Mild Seven brand was launched way back in 1977 and has been extremely popular right from the day it was launched. It enjoys market leadership in countries including China and South Korea.
The Mild Seven brand also gained popularity when it was associated with the sponsorship of the Benetton Formula One racing team. The brand is the title sponsor of the team since 1994. The association continued even after Renaults acquired Benetton. Mild Seven is the number one premium cigarette brand in Japan is also exported to over 40 countries around the world.
The brand offers a variety of cigarettes targeted at different sets of people. Mild Seven Lights are for those who want to enjoy a smooth smoke. Mild Seven Original Filter cigarettes too are very popular with people in many parts of the world. Mild Seven Super Lights too finds a large number of takers among smokers, who prefer easy to smoke cigarettes. Only the finest quality tobacco is used for the manufacture of Mild Seven brand cigarettes. This is what gives them their distinct aroma and flavor. Right from the tobacco harvest to the production, packaging and then advertising, every little aspect about this brand is taken care off by the Japan Tobacco, making it a favorite with people world-wide.