More is one brand which has always been referred to as the fashion-lovers’ brand. It is one of the most sophisticated cigarettes to have come out in the market and the super success it has enjoyed so far explains it all. More was introduced in the market by RJ Reynolds in the year 1975, after which there has been no looking back for the brand. It was introduced as a brand which made people think about it as a social status symbol and almost a fashion accessory. The brand was associated with glamour and fashion which was an unheard thing in the tobacco industry. Earlier, cigarettes were always considered very macho and it was always associated with tough men who like to play it rough. But after the introduction of More into the market, the brand was marketed vigorously for women also. In fact, it was touted as the ideal choice for fashion-conscious women all over the world.
More was first introduced in Oklahoma in 1974 and ever since then it has been a great success all over the world. Also, it broke all the traditions that existed in the tobacco industry at that point of time and came out as the first 120 mm cigarette. The move was considered unwise by a lot of experts but then More proved everyone wrong and went on to become the most successful 120 mm cigarette to have ever come out in the market. The cigarette is available in full flavor and menthol flavor and both forms have been very successful in the market. You can get both 120 mm and 100 beige cigarettes in the market.