Peter I is a brand of cigarette which is the first international class filter cigarettes that was ever to be produced in Russia. Peter I cigarettes are produced by JTI and are extremely popular in several parts of the world. Versions of the brand such as Peter I Lights and Peter I Lights are the market leaders in the mid-price segments of many countries. The brand is associated with style and is very popular among young adults.
Peter I cigarettes were first introduced into the market in 1995. The international standards of quality soon made it a popular brand in markets around the world. Peter I Lights, an edition of the brand is in fact the first low tar and nicotine cigarette from Russia. The brand comes in four main flavors namely, Peter I Super Lights, Peter I Mild, Peter I Lights and Peter I. The distinguishing feature of all these flavors is that the blend of tobacco present in these cigarettes. JTI company specialists from countries such as Switzerland and Germany have worked very hard on creating the right blend for this brand. Everything about these brands is stylish, right from the packaging to the advertising campaign. The brand comes in white packs with stylish vertical stripes all along the sides of the pack. The advertising campaign of this brand is aimed at the younger generation of people who want to look trendy even while smoking. The brand is also known for several product innovations. Charcoal filters being part of the Peter I Super Lights edition is one among them. These filters are known to filter more efficiently and thereby stop harmful toxins from getting inside the smoker’s body. The distinct aroma and variety of flavors make Peter I a favorite brand of millions of people around the world.