R1 is a cigarette brand owned by the Imperial Tobacco Company. The brand was launched in 1984 in Germany and continues to be a preferred choice of millions of satisfied smokers around the world. R1 as a brand enjoys a strong position in Germany and Russia. The brand is also popular in other European countries such as Greece, Ukraine and Poland. The Slim Line version in fact enjoys the position of being a market segment leader in countries such as Greece. They are also very popular across other Eastern European countries.
International standards of quality have made R1 cigarettes a favorite with people who want to smoke a premium brand. Various variants of the brand are available including, R1 Minima, R1 Lights Flavor, R1 Minima Slim Line, R1 Minima Slim Line Fresh and R1 Ultra Slim Line cigarettes. The slim variants are quite popular with the female population in various countries. These cigarettes are associated with style and it is no wonder that you can find them being part of many social gatherings such as high profile parties. The tobacco in these cigarettes is perfectly blended offering unmatched taste, while also making them easy to smoke. The whole brand is positioned around the concept of being stylish and trendy. The advertising campaign of the brand is targeted at an audience which has a fetish for stylish products. The importance given to the promotion of this brand can be found even in the package, which is again needless to say, very stylish and contemporary. The distinct aroma and flavor of a R1 cigarette is what makes them so special.