Russian Style is perhaps the most famous brand ever to have come out of the famous tobacco company Japan Tobacco International. If you think that was a little bit of exaggeration, just check out the number of websites and the number of shops selling Russian Style. You will be astounded to see the number of cigarettes and the number of cartons sold every year and the numbers are simply mind boggling to say the least. Japan Tobacco International has always been cautious of the brands it promotes and the same is the case with Russian Style. After the super successful launch of Peter I, which was the first successful brand to have come out of the company, Japan Tobacco International was thinking hard to back up the brand with another one, which would be equally successful in the market. The result, as they say, is history. Russian Style was born and to date it has been one of the largest selling brands in the world.
Russian Style was introduced as a cheap yet high quality cigarette which could be affordable for people from all walks of life. This was the basic reason for the great success of the brand, for the common man was able to relate easily to the brand. Russian Style is available in two versions, regular and light, both of which are equally successful in the market. In fact, Russian Style is the only brand which is truly Russian and people love the authenticity of the cigarettes which equates for the great success the brand has had over the years now.