Sovereign is one of the most famous cigarette brands produced by Gallagher, a tobacco product company. Just as in the case with any of their products Sovereign cigarettes too are known for their excellent blend of fine quality tobacco. The company which has been in existence since 1857 is known to give utmost importance to every aspect of cigarette production , starting from the procurement of the best tobacco to the curing and manufacturing process. Such commitment towards quality has made Sovereign one of the most popular premium brands that is available in the market.
Variants of the brand such as Sovereign Lights and Sovereign Classic are extremely popular in international markets. These cigarettes are targeted at the modern young professional who wants a premium quality cigarette at an affordable price. The advertising of the brand is too directed towards this particular segment of the population. The fine blend of tobacco is one of the reasons for the popularity of this brand. The tobacco is blended in such a manner so as to be easy on the throat while smoking these cigarettes. Tobacco procured from Maryland, Virginia and Burley is used in the production of these cigarettes. Sold in attractive packages these cigarettes are favorites with smokers from many parts of the world. The cigarettes themselves are designed in an attractive manner. Sovereign Lights for example come with an attractive catching silver background. Sovereign Lights also come with air holes in the filters, which further enhances the smooth taste and makes them easy to smoke. Such product innovations have been one of the reasons for the popularity of this brand.