Viceroy is a brand of cigarettes which is produced by Reynolds American Inc., a company renowned for its premium brands of cigarettes. The Viceroy brand is known for its premium quality cigarettes which are popular in many parts of the world.
The Viceroy brand is actually originated in the year 1936 in the United States of America. The brand was in fact the first cork-tipped filter cigarette in the world. The innovations in the brand didn’t stop there. In 1952 the brand was the first to add the cellulose acetate filter. This type of filter was a trendsetter for the whole industry. A whole lot of other leading premium brands of cigarettes soon began to follow suit. The brand is known for its premium quality cigarettes produced from the finest tobacco available.
The brand is particular popular among people who want a stylish cigarette which also tastes good. The advertising of this brand reflects this trend. The brand was also the sponsor of USAC auto car racing during the 1970s. This sponsorship was part of the promotional strategy for the Viceroy brand and it proved to be a big success. It was in 1953 that the king sized variant of this brand was introduced. It literally took the market by storm and was an instant hit. Viceroy Lights Box Kings and Box Kings variants were introduced in 1990. This was followed by a slew of new variants including the Ultra Lights 100’s and the Ultra Lights Kings. Viceroy Menthol too followed soon thereafter and is one of the most popular variants of the brand. One thing that does not seem to change with the brand though is the product blend, which is one of the reasons for the popularity of this brand. The lights and the menthol variants are particular popular with young adults in their 20s. They are also in great demand in countries such as Turkey, Chile and Argentina.