Virginia Slims is a famous brand of cigarette which is manufactured by Philip Morris. The brand is directly targeted at the young and professional woman of today. The brand which was introduced in 1968 is known for its brilliant advertising strategies. The famous catch phrase of the brand, ‘you‘ve come a long way, baby’, is still remembered by people. There were several catch phrases from the brand later on which are equally popular such as ‘find your voice’ and ‘it’s a woman thing’.
One major difference between this brand of cigarettes and the other brand is that these cigarettes are actually narrower in circumference than the other ones. Their circumference measures 23 mm and hence the term ‘slims’ in the brand name. These cigarettes are also quite longer than the usual king sized cigarettes. In fact these cigarettes are sold only in lengths of 120mm and 100mm. The cigarettes have been designed in such a manner so as to look more sophisticated and also reduce the amount of smoke that they produce. One can also find other variants of the brand being sold in the market such as Light, Menthol and Ultra-Lights, which are equally popular. The entire packaging is in white color. There are many colored stripes though which run along the package on the left side. These cigarettes are known for being smooth and easy to smoke. Virginia Slims was also associated with women’s tennis as a major sponsor for a long time. The brand continues to be immensely popular with women smokers in various parts of the world.