West is among the most popular of German tobacco brands. The brand is owned by Imperial Tobacco Company. This premium brand of cigarettes is targeted the modern professional of today, who wants a premium brand of cigarettes which is stylish. The brand’s advertising also focuses on such a target audience. The advertising of the brand has always been stylish targeted at an audience with sophisticated tastes. The brand is very popular in many parts of the world and particularly in Europe, where it is one of the leading brands in many countries.
Almost all the variants of the brand are popular. Some of the variants include West Lights, West Stream Tec, West Medium and West Ultra cigarettes. The lights variants are known for their smooth taste, while the West Medium variant is for those smokers who prefer a strong smoke. West Lights and West Ultra Lights are easy to smoke and are extremely popular in Germany and many neighboring European countries. The brand has also been the principal sponsor of the Western Mclaren Mercedes Formula One team starting from 1997 to 2005. Every thing about the brand right from the design of the cigarettes to the packaging is stylish, catering to the sophisticated tastes of smokers who prefer a premium brand. The variants of the brand are available in different kinds of packs, each one more eye catching than the other. Only the finest quality tobacco is used in all the variants of the brand. All these aspects make this brand one of the most popular premium brands of cigarettes.